How to Make a Book Trailer (The Easy Way)

Every time one of my novels come out, I create a book trailer that releases about a week or so before the book comes out. The book trailer helps create a ton of hype for the novels and also tells people where to go to buy the book. I have a YouTube video that I’ve made in the past that goes into detail about how I create my book trailers, but today I want to talk about how anyone can create a book trailer. No experience in video editing or filming necessary.

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How to Start an AuthorTube Channel – Marketing for Authors

So you wanna be an AuthorTuber. If you saw last week’s blog post, then you know I talked about why you should join AuthorTube. Since you now know why you should join the AuthorTube Community, it’s time to talk about what you need to do to grow a following. Being an author on YouTube is really fun, not to mention it’s a great way to find a community of people who will support you and your books, and inspire you to keep writing. Let’s jump into it!

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Why Should Authors be on YouTube? – Marketing for Authors

So what’s up with all these authors that are on YouTube?  As one of these crazy authors, I thought I would take the time today to talk about why YouTube now has a community called AuthorTube. This community is what allowed me to create the author platform I have today and to continue growing my platform while selling my novels. In this blog post I’m going to explain what AuthorTube is, why you should join in on the fun and maybe give you a few ideas as to what types of video you could make as an AuthorTuber.

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Social Media Marketing for Authors || Self-Publishing

As promised, today we’re going to be talking about all things social media marketing. I’m going to be going through all the major social media networks and how you can use them as an author to help market your book and hopefully get a few sales out of it as well. Keep in mind, with all social media networks, you don’t want to push your books onto people. You want to interact and grow followers who look up to you as someone they can trust. As you establish yourself as someone who creates valuable content, even if it’s just tweets or Instagram posts, then your followers will see you as someone who would create a book good enough to buy and hopefully fall in love with.

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Publishing a Book – How to Arrange a Blog Tour

A few weeks ago we talked about how to host a book launch so by popular request, today we’ll be talking about how to arrange a blog tour. By the end of this blog post you’ll know why your book needs a blog tour, how you should arrange it, and how you make sure everyone knows about it.

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How to Host a Book Launch – Marketing for Authors

It’s time to talk about book launches. It’s super exciting to have a book coming out, but it can also be really stressful to arrange a book launch, especially as a debut author when you aren’t always sure what you’re doing. For today’s blog post I’m breaking it all down for you. Find out how to host a successful, and easy, book signing. You’ll learn where to host your signing, who to invite and how to promote it online!

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The Basics of Hootsuite – Marketing for Authors

You’ve all heard me talking a lot about social media marketing and a huge key to organizing yourself on social media is by using Hootsuite. Now Hootsuite is great for anyone, authors and large corporations alike, but today I’m only going to be talking about the tools you will use if you’re an author. Continue reading

Social Media to Build Your Blog or YouTube– Marketing for Authors

Today I wanted to pick off where I left off in my last Marketing for Authors video, but first…I’d like to do a Q&A video soon, so if there’s a question you’ve always wanted to ask me, leave them in the comments down below and I’ll try my best to answer them all next week!

With that out of the way…

Last time I talked to you all about marketing, I talked about creating content for blogs/YouTube. As promised, now I’ll be talking to you about how to share the content you’ve created on social media outlets to get the most out for what you’ve created. As always, if you’re new to marketing, it may be helpful to watch the other Marketing for Authors videos I’ve created before watching this one.

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What to Create on YouTube/Blogs – Marketing for Authors

As promised in past week’s video, this week I wanted to talk what types of things you should be posting on your blog or YouTube channel. You can use your blogs and vlogs to make yourself present online and promote yourself; this is called content marketing. It develops trust and marks you as an expert in your field, which helps promote sales.

Choose Your Format:        

The first decisions you’ll need to make when you peruse content marketing is deciding what format you’d like to use. Here are some popular options:

YouTube Videos- This is becoming more and more popular. The BookTube community is highly popular, but also on the rise is the AuthorTube community! That wasn’t even a term when I started making YouTube videos!

Blog Posts- Writer’s love to read, so most of the time writers will enjoy reading a blog post, rather than watching it. If you notice, I make all my YouTube videos into blog posts so you can enjoy whichever format you prefer!

Podcasts- Podcasts have been around for a while but they’ve just started to really catch wind now. People are busier and busier and Podcasts are great because you can listen to them while you’re on the go. The tricky thing with Podcasts is that they’re usually longer and more in-depth, so it takes longer to produce them. Like I said in my last video, when it comes to content marketing, it’s a good rule of thumb to produce something to push out at least once a week, so doing this with a podcast may be a little hard.

What Content to Create:

To choose what you’ll be talking about in your videos/blog posts, you’ll need to keep your audience in mind. What genre is your book? What would the type of people reading your book be interested in learning? My first novel, Essence, was a young adult fantasy, so I did videos on writing and publishing for young authors like myself. Another example if if you create a non-fiction book about how to start-up a business, then your videos or blog posts should be based around that. If you become stuck, just join the BookTube community. Create videos all about books! Do book hauls, review books, and give updates of your book as it comes together!

Content Marketing:

This is the basic premise of creating content to use towards marketing. The next step in this process would be to share it online and interact with other creators like yourself to help build your following, and that’s what we’ll be talking about next week!

 

When Should You Become Present Online? – Marketing for Authors

Time for another lesson on Marketing for Authors! Like always, if you haven’t covered The Basics yet, please be sure to read the blog post/watch the video. Today I wanted to talk about a question that’s come up a lot in the past couple weeks, and that’s when should you start marketing/creating your author website? The short answer? Right now!

How Marketing Works

The basic premise of marketing is to gain followers. You create a website/blog and you put yourself out there. If you’re writing a book, then you’ll need readers. How do you get those readers? Through people who trust you and the content you create. Building trust with your followers is vital. If your followers trust your free content, such as your blog or YouTube channel, when you sell something (your book) they’ll feel more inclined to buy it. They read your blog, they watch your videos, they follow you on social media, they know you make good content; thus they will likely feel your book is of the same standards (as it should be).

Why Start Now?

For a lot of authors if feel hard to start a blog or YouTube channel until they have a book. They feel like they’ll have nothing to talk about! Authors falsely assume people will only want to follow their blog to hear about all the things happening with their book. News flash: not a lot happens when you’re self-published and have a debut novel. A nice rule of thumb is to post something on your blog or YouTube channel once a week. When my first novel Essence was published, I felt lucky to have a book-related update once a month.

You need to start gaining a following online because otherwise, your book will be published and no one will know about it. A book’s launch date is important, even for self-published books. It paves the way for the future and the launch day is usually when you’ll get the most social media buzz. It’s hard to create that when your book has already been out for months.

What Should You Post?

So you know you have to start blogging or vlogging, but what are you going to post about? Well, unfortunately, that’s a whole other lesson. Subscribe and you’ll see that video and blog post next week!