Marketing for Authors: The Basics

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A little while ago I was on Twitter and asked some of you if you’d be interested in some videos on marketing your novels and you guys screamed loud and clear, YES! So this will hopefully be the first of many videos/blog posts about book marketing.

Recently I’ve become more and more familiar with the in’s and out’s of the marketing world because I’ve acted as a marketing and PR intern at three different organizations, all of which had different ways of marketing. Through these internships, I’ve been able to accumulate a ton of ideas to help me market my novel, and while haven’t been able to implement them all just yet, I’m hoping to take you guys along for the ride as I do this.

I’ll be giving you a step-by-step guide to implementing different marketing ideas that I use for myself. Marketing is essential, traditionally published or self-published. You have to sell copies of your book somehow, and this is how you’re going to do it!

Today we’re giving to start off with the basics three things you’ll need before you start any marketing and that’s a product, a home, and a presence.

Develop a Product 

If you’re a writer, your product is your book, but sometimes your product can be other things as well, but I’ll get into that topic in future videos/blog posts. All the marketing that you do should revolve around your book. Every decision you make will be whether this will benefit your book. And course course you also want to ensure that book is well written. Don’t rush through writing your novel just to get it done and move onto the publishing stage. You can have great marketing but the novel won’t pick up unless it’s good.

Find a Home 

Create a website. This is your home base. Everything you do will be linked back to this. All social media accounts will go back to your website. You only have so many characters for a Twitter bio, so put the full bio on your website. If someone wants to contact you, make sure they can do it from your website. Your website should capture who you are as a writer and it should encourage the reader to buy your book. Make it easy for them to find information on you and your books. If you’re first starting out it doesn’t have to be anything fancy, but as you grow as an author, make sure your website reflects that.

Create a Presence 

Social media! The free form of marketing! In order to sell books, you have to make sure people know you exist and the easiest way to do this is to be on social media. Now there will probably be a whole series of videos/blog posts about marketing with social media, but today keep this in mind: be professional, be relevant, be you.

Be the lookout for more marketing videos! If you’re looking forward to them, please let me know! Or better yet, let me know if you have a topic that you want to be covered!