As promised in past week’s video, this week I wanted to talk what types of things you should be posting on your blog or YouTube channel. You can use your blogs and vlogs to make yourself present online and promote yourself; this is called content marketing. It develops trust and marks you as an expert in your field, which helps promote sales.
Choose Your Format:
The first decisions you’ll need to make when you peruse content marketing is deciding what format you’d like to use. Here are some popular options:
YouTube Videos- This is becoming more and more popular. The BookTube community is highly popular, but also on the rise is the AuthorTube community! That wasn’t even a term when I started making YouTube videos!
Blog Posts- Writer’s love to read, so most of the time writers will enjoy reading a blog post, rather than watching it. If you notice, I make all my YouTube videos into blog posts so you can enjoy whichever format you prefer!
Podcasts- Podcasts have been around for a while but they’ve just started to really catch wind now. People are busier and busier and Podcasts are great because you can listen to them while you’re on the go. The tricky thing with Podcasts is that they’re usually longer and more in-depth, so it takes longer to produce them. Like I said in my last video, when it comes to content marketing, it’s a good rule of thumb to produce something to push out at least once a week, so doing this with a podcast may be a little hard.
What Content to Create:
To choose what you’ll be talking about in your videos/blog posts, you’ll need to keep your audience in mind. What genre is your book? What would the type of people reading your book be interested in learning? My first novel, Essence, was a young adult fantasy, so I did videos on writing and publishing for young authors like myself. Another example if if you create a non-fiction book about how to start-up a business, then your videos or blog posts should be based around that. If you become stuck, just join the BookTube community. Create videos all about books! Do book hauls, review books, and give updates of your book as it comes together!
This is the basic premise of creating content to use towards marketing. The next step in this process would be to share it online and interact with other creators like yourself to help build your following, and that’s what we’ll be talking about next week!