When Should You Become Present Online? – Marketing for Authors

Time for another lesson on Marketing for Authors! Like always, if you haven’t covered The Basics yet, please be sure to read the blog post/watch the video. Today I wanted to talk about a question that’s come up a lot in the past couple weeks, and that’s when should you start marketing/creating your author website? The short answer? Right now!

How Marketing Works

The basic premise of marketing is to gain followers. You create a website/blog and you put yourself out there. If you’re writing a book, then you’ll need readers. How do you get those readers? Through people who trust you and the content you create. Building trust with your followers is vital. If your followers trust your free content, such as your blog or YouTube channel, when you sell something (your book) they’ll feel more inclined to buy it. They read your blog, they watch your videos, they follow you on social media, they know you make good content; thus they will likely feel your book is of the same standards (as it should be).

Why Start Now?

For a lot of authors if feel hard to start a blog or YouTube channel until they have a book. They feel like they’ll have nothing to talk about! Authors falsely assume people will only want to follow their blog to hear about all the things happening with their book. News flash: not a lot happens when you’re self-published and have a debut novel. A nice rule of thumb is to post something on your blog or YouTube channel once a week. When my first novel Essence was published, I felt lucky to have a book-related update once a month.

You need to start gaining a following online because otherwise, your book will be published and no one will know about it. A book’s launch date is important, even for self-published books. It paves the way for the future and the launch day is usually when you’ll get the most social media buzz. It’s hard to create that when your book has already been out for months.

What Should You Post?

So you know you have to start blogging or vlogging, but what are you going to post about? Well, unfortunately, that’s a whole other lesson. Subscribe and you’ll see that video and blog post next week!

Marketing Your Novel || Self-Publishing

Oh marketing. It is a headache and a half. There’s so much to do, so much to learn! And the market is constantly changing so once you feel like you understand how it works, you have to change your game plan again. So read some good books on marketing to keep your head in the game.

And then there’s the must have’s:

-social media accounts (don’t do all of them, only choose a few!)

-posting on a regular basis

-a website that links back to everything

-cohesive design

I wrote a guest post on marketing on Teen Authors Journal, check it out! http://www.teenauthorsjournal.com/so-you-want-to-sell-your-book/

Books Mentioned:

How to Market a Book by Joanna Penn

Platform (Get Noticed in a Noisy World) by Michael Hyatt

 

Check out another video on marketing!

Selling Your Novel

That’s right guys, in this video I’m talking about everything marketing and getting yourself out there. The only way to sell a novel is to sell yourself. So get on that social media and put yourself out there!

Help publish I am Mercy: http://www.gofundme.com/iammercy

Self-Publishing: Marketing

Marketing! It just sounds so…boring. But using social media it can be really fun! Using Facebook, Twitter, Instagram, and YouTube you can market for your novel without having to spend any money. And, let’s face it, free marketing is the best kind of marketing. So enter the social world and build a following!