Today I wanted to pick off where I left off in my last Marketing for Authors video, but first…I’d like to do a Q&A video soon, so if there’s a question you’ve always wanted to ask me, leave them in the comments down below and I’ll try my best to answer them all next week!
With that out of the way…
Last time I talked to you all about marketing, I talked about creating content for blogs/YouTube. As promised, now I’ll be talking to you about how to share the content you’ve created on social media outlets to get the most out for what you’ve created. As always, if you’re new to marketing, it may be helpful to watch the other Marketing for Authors videos I’ve created before watching this one.
So let’s say you’ve written an amazing blog post. You’ve got it posted on your blog, it looks great, it has great information, but you have no followers. How is someone supposed to discover your blog if you have no followers? There are two ways a new blog gains followers: interaction (which I will talk about in another video) and social media (which we’ll be talking about today).
Think about it, whenever you discover a new YouTube channel or blog, how did you find out about it? Sometimes it’s through a friend telling you about it, but most of the time it’s someone else, maybe a friend of a friend, posting about it on Facebook or Twitter. To get your blog or video to be discovered on social media, you have to get the ball rolling. Don’t wait around for people to post about your YouTube video on Twitter, start posting about it yourself.
Keys to Sharing on Social Media:
Photos: People are more likely to share or re-tweet a post if it has a photo. We’re visual creatures, make is happy and post a photo along with the link to your video or blog post.
Hashtags: This applies mostly to Twitter and Instagram, but you can use it for Facebook as well. What’s the main subject of your video? Go on Twitter and Instagram and see what hashtags people are using to talk about that subject. Talking about writing? Use #amwriting.
Bitly: Bitly is great for two reasons. It allows you to shrink your URL links for your blog post/video, and it allows you to track how many people have clicked on your link. A short URL is great because it takes up fewer characters for sites like Twitter. But tracking the clicks a link gets is key to knowing if people are actually responding to what you’re posting on social media.
HootSuite: If you don’t know what HootSuite is yet, get acquainted. This is a #1 tool for anyone doing social media marketing. This allows you to schedule posts, track hashtags, and view your feed all in one place. The basic version is free, but there’s also a business version that allows you to track your analytics in one place. What version you use is up to you, but I personally only use the free version. If you’d like a video that goes into more detail about Hootsuite, let me know in the comments below!
Which Social Networks Should I Post My Blog/Videos?
Post your blog post and YouTube videos on every social media site you’re on. So if you’re on Twitter, Facebook and Instagram, you should post on all three sites every time you have a new video or blog post. Each post should contain a Bitly link, a photo, and an appropriate hashtag if you want to get the post eyes viewing possible. How do you organize posting everything? Well, that’s where HootSuite comes in.