Social Media Marketing for Authors || Self-Publishing

As promised, today we’re going to be talking about all things social media marketing. I’m going to be going through all the major social media networks and how you can use them as an author to help market your book and hopefully get a few sales out of it as well. Keep in mind, with all social media networks, you don’t want to push your books onto people. You want to interact and grow followers who look up to you as someone they can trust. As you establish yourself as someone who creates valuable content, even if it’s just tweets or Instagram posts, then your followers will see you as someone who would create a book good enough to buy and hopefully fall in love with.

YouTube

Are you surprised YouTube is the first social network I want to talk about? YouTube is by far my favorite platform and the AuthorTube community has grown so much and there are more authors to connect with. If you’re an author on YouTube you can talk about your publishing journey, writing, and books.

To really figure out how YouTube works, I suggest you check out Sunny Lenarduzzi’s YouTube channel.

Here are some basic tips to keep in mind when you’re creating YouTube videos:

  • upload consistently (at least once a week)
  • create useful/how-to/inspiring videos
  • interact with the community

Instagram

I’ve developed a deep love for Instagram recently. I find myself posting at least once a day, sometimes three times a day. As an author, here are some different things you can post about on your Instagram:

  • your writing space
  • writing inspiration
  • what you’re currently reading
  • writing tips
  • writing prompts

Here are some tips for photos on Instagram:

  • be creative, Instagram is about the photo, not the caption
  • use hashtags! (you’re allowed up to 30 in a single post)

Facebook

Facebook isn’t as fun as some other social media networks these days, but it’s a great place to post writing updates, your latest blog post/video and if you have a book signing coming up, make sure you create a Facebook event for it! If you post something on Instagram, you can also share that same post on Facebook!

Twitter

It’s easy to get lost on Twitter and there’s definitely no instruction manual for Twitter either. My advice? Anything writing related the pops into your head? Tweet about it!

Another great thing to do on Twitter is to create or interact in Twitter chats. This is where one person asks a question (in this case writing-related) and other writers answer with quoSome great Twitter chats include #ChancetoConnect created by @_KimChance and #writestuff created by @PenPaperPad.

Pinterest

When you think of Pinterest you think arts and crafts and recipes, but why not fit writing in there as well? As an author, you can post photos of your book, favorite quotes, mood boards for your WIP and some writing tips. And of course, if you’re a blogger or YouTuber, pin your blog posts and YouTube videos!

With all these different social media networks, it can start to sound a little daunting. My tip to you is to start off by choosing two or three and seeing what works. It’s best to do one or two social media networks well than to spread yourself too thin across multiple. Learn more about marketing by checking out my Marketing for Author playlist on YouTube.

Want to learn more about each social media network? Let me know in the comments below and I’ll go in-depth in a future blog post!

What’s your favorite social media network for promoting yourself as an author?

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