Why Should Authors be on YouTube? – Marketing for Authors

So what’s up with all these authors that are on YouTube?  As one of these crazy authors, I thought I would take the time today to talk about why YouTube now has a community called AuthorTube. This community is what allowed me to create the author platform I have today and to continue growing my platform while selling my novels. In this blog post I’m going to explain what AuthorTube is, why you should join in on the fun and maybe give you a few ideas as to what types of video you could make as an AuthorTuber.

What is AuthorTube?

AuthorTube is writers on YouTube. It started off with BookTube, which was people who talked about books, and now there’s also AuthorTube, which is a community of people who talk about writing books. You can be a published author or just someone with a dream to become an author one day.

Why Should You Be an AuthorTuber?

AuthorTube is great because, like I’ve already said in many videos in the past, the best way to sell your book is without trying. This means you need to form a following around yourself of people who trust you. If they trust you, they’ll be more likely to buy your book without prompting.

AuthorTube is also relatively new. It’s a growing community, so while that may sound like there’s not a big viewing audience, it mostly means there’s not a lot of competition. If you jump on the bandwagon at the beginning, it won’t be as hard to get grow a following.

What Should I Make Videos About?

You can make your videos on basically anything writing related. Here’s a list of the most successful AuthorTube video ideas:

  • How to write a book
  • How to self-publish a book
  • How to traditionally publish a book

How-to videos are some of the most successful videos you’ll find on YouTube right now, but you can also make videos about your writing/publishing journey. If its writing-related, you can make a video about it. Most of all, you want to be authentic to yourself, honest with your audience and don’t try to push your book onto people.

Being on YouTube isn’t for everyone. It’s a lot of work to script a video, film, edit and upload once a week. Not to mention, writers have a tendency to be introverts, so standing and talking on camera can be a bit nerve-wracking. But if you do decide to join the AuthorTube community and you put a lot of effort into, you’ll find that it’s not only worth it, but it can be a lot of fun as well!

If you want to learn more about AuthorTube and how to create a channel, subscribe because it will be next week’s blog post! If you want to learn how to use social media to market your novel, check out my Social Media Marketing for Authors video!

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One thought on “Why Should Authors be on YouTube? – Marketing for Authors

  1. Pingback: How to Start an AuthorTube Channel – Marketing for Authors | Mandi Lynn: Author & YouTube Personality

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