I’ve been marketing my upcoming novel incorrectly for months. I’ve been calling my book, Revenge in Rome, a billionaire romance when it is in fact, a millionaire romance. Is one letter really that important? When it comes to reader expectations, it can be! Today I’m talking about tropes and how it can impact reader expectations and how you may want to market your book. And of course, how it made me completely pivot how I was marketing my book.