The Basics of Hootsuite – Marketing for Authors

You’ve all heard me talking a lot about social media marketing and a huge key to organizing yourself on social media is by using Hootsuite. Now Hootsuite is great for anyone, authors and large corporations alike, but today I’m only going to be talking about the tools you will use if you’re an author.

Sign Up for an Account

Hootsuite if free! I wouldn’t use it myself it if wasn’t free. You can pay for the business plan, which gives you more tools and allows you to connect more than three social media apps, but if you’re an author you’ll only need the free version. Create your account and start syncing your social media accounts. On my Hootsuite account, I have Twitter, Facebook, and Instagram linked up. Here’s what my dashboard looks like when I log into Hootsuite:

If you look at the top of the page, you’ll see tabs for your different accounts (Twitter, Facebook, Instagram):

Click around and explore. If you go on Twitter, you’ll see your Twitter feed, as well as Mentions. If you scoll over to the far right you’ll notice a box like this:

Please note options will be different between Twitter, Facebook, and Instagram.

This allows you to you customize your dashboard. If accidentally remove anything on your dashboard, this is where you go to add it back. You can also edit your dashboard by clicking “Add Steam” at the top of the page under the tabs for your different social media accounts. One of my favorite things to do is follow hashtags on Twitter. To do this, just click “Search” from the “Add a Stream” menu and search whichever hashtag you’ll like to create a stream for. Once you do this you should see it pop up on your dashboard. Explore the “Add a Stream” menu! You can do many things: follow a location, retweets, people, likes. Just start clicking around.

So What is a Stream?

A stream is the vertical columns on your dashboard. They’re basically categories that you can create to organize what you want to look at. If you hover your mouse over your stream you’ll be able to scroll down and look through your feed. You’ll notice that in your stream you can do anything you would want to do on the regular social media app. For example, if I’m in my #amwriting stream I can re-tweet, reply and like.

Re-Tweets

Here’s a cool little trick! In Hootsuite you can re-tweet, quote re-tweet and edit. You access this by hitting the little drop-down button.

If you hit edit, you can actually schedule when the re-tweet will send out. If you click edit you’ll see a dialogue box open at the top of your page. To schedule the re-tweet hit the little calendar icon and your calendar will pop up which allows you to select your month, day and time. It’s as simple as that!

Scheduling Posts:

Since you know how to schedule a re-tweet, it will be really simple to learn how to schedule a post. Go back to the top of the page where the dialogue box had opened before. Start typing your message, add any photos, links, hashtags, @mentions or location tagging.

On the far left, you’ll see your social media accounts. You can choose to post just to one of the accounts, or all of them. You choose which is

which by clicking on the little pin next to the star. If the pin is aimed downward and highlighted, you’ll be posting to that account.

Icons Meanings:

  • paperclip– for attachments
  • calendar– for scheduling
  • pin– adding location
  • globe– targeting (I never use this)
  • lock– privacy setting

Your scheduled posts will pop up in your “Scheduled” stream. If you schedule something, you can always edit it. To view all your scheduled posts from all your social media accounts, go to the far left-hand menu. The chat icon is for your stream and the paper airplane icon is your publisher, which will have all your scheduled posts.

Instagram

It’s important to know, that while you can “schedule” posts for Instagram, you aren’t technically scheduling posts. Instagram doesn’t allow you to schedule posts, even with the aid of outside apps (as far as I’m aware). When you use Hootsuite to schedule a post on Instagram, it actually just sends you a notification to your phone to post the photo to Instagram. This means you’ll have to get the Hootsuite app on your phone (which is free) and log into your Hootsuite account there to get notifications. When you get the notification on your phone, simply click on the notification, hit “Share” and it will open up Instagram. Hootsuite automatically brings the photo to Instagram and copies the description to your clipboard. Go through all the motions as you normally would on Instagram, paste in the description and hit “Share” and that’s it!

There’s a lot more to Hootsuite, but odds are, these are the only tools you will need! If this blog post helped you, let me know in the comments below! Don’t forget to follow me on Twitter @Mandi_Lynn_

Social Media to Build Your Blog or YouTube– Marketing for Authors

Today I wanted to pick off where I left off in my last Marketing for Authors video, but first…I’d like to do a Q&A video soon, so if there’s a question you’ve always wanted to ask me, leave them in the comments down below and I’ll try my best to answer them all next week!

With that out of the way…

Last time I talked to you all about marketing, I talked about creating content for blogs/YouTube. As promised, now I’ll be talking to you about how to share the content you’ve created on social media outlets to get the most out for what you’ve created. As always, if you’re new to marketing, it may be helpful to watch the other Marketing for Authors videos I’ve created before watching this one.

So let’s say you’ve written an amazing blog post. You’ve got it posted on your blog, it looks great, it has great information, but you have no followers. How is someone supposed to discover your blog if you have no followers? There are two ways a new blog gains followers: interaction (which I will talk about in another video) and social media (which we’ll be talking about today).

Think about it, whenever you discover a new YouTube channel or blog, how did you find out about it? Sometimes it’s through a friend telling you about it, but most of the time it’s someone else, maybe a friend of a friend, posting about it on Facebook or Twitter. To get your blog or video to be discovered on social media, you have to get the ball rolling. Don’t wait around for people to post about your YouTube video on Twitter, start posting about it yourself.

Keys to Sharing on Social Media:

Photos: People are more likely to share or re-tweet a post if it has a photo. We’re visual creatures, make is happy and post a photo along with the link to your video or blog post.

Hashtags: This applies mostly to Twitter and Instagram, but you can use it for Facebook as well. What’s the main subject of your video? Go on Twitter and Instagram and see what hashtags people are using to talk about that subject. Talking about writing? Use #amwriting.

Bitly: Bitly is great for two reasons. It allows you to shrink your URL links for your blog post/video, and it allows you to track how many people have clicked on your link. A short URL is great because it takes up fewer characters for sites like Twitter. But tracking the clicks a link gets is key to knowing if people are actually responding to what you’re posting on social media.

HootSuite: If you don’t know what HootSuite is yet, get acquainted. This is a #1 tool for anyone doing social media marketing. This allows you to schedule posts, track hashtags, and view your feed all in one place. The basic version is free, but there’s also a business version that allows you to track your analytics in one place. What version you use is up to you, but I personally only use the free version. If you’d like a video that goes into more detail about Hootsuite, let me know in the comments below!

Which Social Networks Should I Post My Blog/Videos?

Post your blog post and YouTube videos on every social media site you’re on. So if you’re on Twitter, Facebook and Instagram, you should post on all three sites every time you have a new video or blog post. Each post should contain a Bitly link, a photo, and an appropriate hashtag if you want to get the post eyes viewing possible. How do you organize posting everything? Well, that’s where HootSuite comes in.