How to Make a Book Trailer (The Easy Way)

Every time one of my novels come out, I create a book trailer that releases about a week or so before the book comes out. The book trailer helps create a ton of hype for the novels and also tells people where to go to buy the book. I have a YouTube video that I’ve made in the past that goes into detail about how I create my book trailers, but today I want to talk about how anyone can create a book trailer. No experience in video editing or filming necessary.

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What I Regret About My Debut Novel (Collab with Mari Suggs)

Today I’m teaming up with Mari Suggs, fellow author and YouTuber, to talk about some things we regret about our debut novels. Mari is the author of two novels and one non-fiction novel, so once you read my blog post or watch my video, be sure to check out her video as well! Our goal today is to be completely raw and open with you to know what we feel we could have done better so you can learn from our mistakes. Debut novels are tough. It’s our first novel! We didn’t know what we were doing! I think it’s safe to say almost all authors see things they could have fixed about their debut novel, so today we’re going to sit down and talk about it.

Regret #1: Writing So Young

This first regret isn’t so much a regret as something I question a lot. For those who didn’t know, my debut novel, Essence, was published when I was seventeen. For a novel I wrote when I was so young, I think it’s really good. Essence is a novel that’s full of a lot of emotion and sometimes that can be something that’s hard to write when you’re young. While I think I did a good job, there are times I question if maybe I should have waited. I question if maybe I had spent another year editing that maybe some things could have been better.  But then again, every writer is their own worst critique and it’s hard to say if our novel is good or not.

Regret #2: Publishing So Young

I also question that even was Essence is amazing, if I should have waited to publish until I was better prepared for the publishing process. There were a lot of things I could have done better to publish my book to help boost sales, but I wasn’t in that mindset when I published Essence. I just wanted to publish it. I didn’t have long terms goals in mind. I work in marketing, so looking back on how I published Essence, part of me is really proud of how much I accomplished at such a young age and the other part of me cringes because I know I could have done so much more.

At the same time, while these are things I think about, I still don’t think I would change publishing Essence when I did, because I fear I may have missed some lessons that I needed to learn if I hadn’t published so young.

Regret #3: Not Cutting Some “Stuff”

This last regret is really my biggest regret. While the first two were things that just pop into my mind, this last one really bothers me. It shouldn’t bother me because it’s just something that someone wrote in one of the reviews of Essence, but it stuck with me. There is one scene in my book where I say “this box is labeled” this and “this box is label” that. It’s a stupid scene and it’s a short scene, but it’s a scene that someone pointed out in a review and ever since I’ve read that review it’s a scene that I really wish I didn’t include in the book. So yes, authors do take your criticism when they read reviews.

And those are my three biggest regrets. If you’ve published a novel, let me know in the comments below what your biggest regret is.

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How to Start an AuthorTube Channel – Marketing for Authors

So you wanna be an AuthorTuber. If you saw last week’s blog post, then you know I talked about why you should join AuthorTube. Since you now know why you should join the AuthorTube Community, it’s time to talk about what you need to do to grow a following. Being an author on YouTube is really fun, not to mention it’s a great way to find a community of people who will support you and your books, and inspire you to keep writing. Let’s jump into it!

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Why Should Authors be on YouTube? – Marketing for Authors

So what’s up with all these authors that are on YouTube?  As one of these crazy authors, I thought I would take the time today to talk about why YouTube now has a community called AuthorTube. This community is what allowed me to create the author platform I have today and to continue growing my platform while selling my novels. In this blog post I’m going to explain what AuthorTube is, why you should join in on the fun and maybe give you a few ideas as to what types of video you could make as an AuthorTuber.

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Social Media Marketing for Authors || Self-Publishing

As promised, today we’re going to be talking about all things social media marketing. I’m going to be going through all the major social media networks and how you can use them as an author to help market your book and hopefully get a few sales out of it as well. Keep in mind, with all social media networks, you don’t want to push your books onto people. You want to interact and grow followers who look up to you as someone they can trust. As you establish yourself as someone who creates valuable content, even if it’s just tweets or Instagram posts, then your followers will see you as someone who would create a book good enough to buy and hopefully fall in love with.

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How to Host a Book Launch – Marketing for Authors

It’s time to talk about book launches. It’s super exciting to have a book coming out, but it can also be really stressful to arrange a book launch, especially as a debut author when you aren’t always sure what you’re doing. For today’s blog post I’m breaking it all down for you. Find out how to host a successful, and easy, book signing. You’ll learn where to host your signing, who to invite and how to promote it online!

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The Basics of Hootsuite – Marketing for Authors

You’ve all heard me talking a lot about social media marketing and a huge key to organizing yourself on social media is by using Hootsuite. Now Hootsuite is great for anyone, authors and large corporations alike, but today I’m only going to be talking about the tools you will use if you’re an author. Continue reading

Social Media to Build Your Blog or YouTube– Marketing for Authors

Today I wanted to pick off where I left off in my last Marketing for Authors video, but first…I’d like to do a Q&A video soon, so if there’s a question you’ve always wanted to ask me, leave them in the comments down below and I’ll try my best to answer them all next week!

With that out of the way…

Last time I talked to you all about marketing, I talked about creating content for blogs/YouTube. As promised, now I’ll be talking to you about how to share the content you’ve created on social media outlets to get the most out for what you’ve created. As always, if you’re new to marketing, it may be helpful to watch the other Marketing for Authors videos I’ve created before watching this one.

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Marketing for Authors: The Basics

Watch on YouTube

A little while ago I was on Twitter and asked some of you if you’d be interested in some videos on marketing your novels and you guys screamed loud and clear, YES! So this will hopefully be the first of many videos/blog posts about book marketing.

Recently I’ve become more and more familiar with the in’s and out’s of the marketing world because I’ve acted as a marketing and PR intern at three different organizations, all of which had different ways of marketing. Through these internships, I’ve been able to accumulate a ton of ideas to help me market my novel, and while haven’t been able to implement them all just yet, I’m hoping to take you guys along for the ride as I do this.

I’ll be giving you a step-by-step guide to implementing different marketing ideas that I use for myself. Marketing is essential, traditionally published or self-published. You have to sell copies of your book somehow, and this is how you’re going to do it!

Today we’re giving to start off with the basics three things you’ll need before you start any marketing and that’s a product, a home, and a presence.

Develop a Product 

If you’re a writer, your product is your book, but sometimes your product can be other things as well, but I’ll get into that topic in future videos/blog posts. All the marketing that you do should revolve around your book. Every decision you make will be whether this will benefit your book. And course course you also want to ensure that book is well written. Don’t rush through writing your novel just to get it done and move onto the publishing stage. You can have great marketing but the novel won’t pick up unless it’s good.

Find a Home 

Create a website. This is your home base. Everything you do will be linked back to this. All social media accounts will go back to your website. You only have so many characters for a Twitter bio, so put the full bio on your website. If someone wants to contact you, make sure they can do it from your website. Your website should capture who you are as a writer and it should encourage the reader to buy your book. Make it easy for them to find information on you and your books. If you’re first starting out it doesn’t have to be anything fancy, but as you grow as an author, make sure your website reflects that.

Create a Presence 

Social media! The free form of marketing! In order to sell books, you have to make sure people know you exist and the easiest way to do this is to be on social media. Now there will probably be a whole series of videos/blog posts about marketing with social media, but today keep this in mind: be professional, be relevant, be you.

Be the lookout for more marketing videos! If you’re looking forward to them, please let me know! Or better yet, let me know if you have a topic that you want to be covered!