What to Create on YouTube/Blogs – Marketing for Authors

As promised in past week’s video, this week I wanted to talk what types of things you should be posting on your blog or YouTube channel. You can use your blogs and vlogs to make yourself present online and promote yourself; this is called content marketing. It develops trust and marks you as an expert in your field, which helps promote sales.

Choose Your Format:        

The first decisions you’ll need to make when you peruse content marketing is deciding what format you’d like to use. Here are some popular options:

YouTube Videos- This is becoming more and more popular. The BookTube community is highly popular, but also on the rise is the AuthorTube community! That wasn’t even a term when I started making YouTube videos!

Blog Posts- Writer’s love to read, so most of the time writers will enjoy reading a blog post, rather than watching it. If you notice, I make all my YouTube videos into blog posts so you can enjoy whichever format you prefer!

Podcasts- Podcasts have been around for a while but they’ve just started to really catch wind now. People are busier and busier and Podcasts are great because you can listen to them while you’re on the go. The tricky thing with Podcasts is that they’re usually longer and more in-depth, so it takes longer to produce them. Like I said in my last video, when it comes to content marketing, it’s a good rule of thumb to produce something to push out at least once a week, so doing this with a podcast may be a little hard.

What Content to Create:

To choose what you’ll be talking about in your videos/blog posts, you’ll need to keep your audience in mind. What genre is your book? What would the type of people reading your book be interested in learning? My first novel, Essence, was a young adult fantasy, so I did videos on writing and publishing for young authors like myself. Another example if if you create a non-fiction book about how to start-up a business, then your videos or blog posts should be based around that. If you become stuck, just join the BookTube community. Create videos all about books! Do book hauls, review books, and give updates of your book as it comes together!

Content Marketing:

This is the basic premise of creating content to use towards marketing. The next step in this process would be to share it online and interact with other creators like yourself to help build your following, and that’s what we’ll be talking about next week!

 

Novel Editing: QUESTION EVERYTHING

I’ve found that I’m pretty good at editing someone else’s stories, but not my own. Of course the solution is to pretend I wasn’t the one who write the story, but that’s easier said than done. The first trick to achieving this is to just let my manuscript sit for a little bit so I actually do forget what I wrote, this way when I do go to edit, it’s with open eyes. When I go to edit I want to look for inconsistencies in the story and simple mistakes.

Now this is where things get a little hard. You have to go through your manuscript line by line editing, and almost make it a game to find as many mistakes as possible. If you don’t find many, go through it again. This is going to be a lot of work, but I promise you it will make you a better writer. The more scribbles you have on your page, the better. This way when you hand your manuscript to your editor or beta reader they won’t have as much to edit And can give you better quality feedback. After all, if you give them a sloppy manuscript, they want to edit for you again.

Book Unboxing || BookCase Club March 2017

Get your subscription to BookCase Cub: http://bit.ly/2ljr9R3

Use the code Mandi15 to get 15% off your purchase!

In this month’s box….
Dangerous Creatures by Kami Garcia and Margaret Stohl
Blythewood by Carol Goodman

Follow my on Instagram! #bccunboxing

Ebooks are EVIL!

Ebooks. The essence of all that is evil.

Okay, maybe that is an exaggeration. In truth, ebooks are really great, but they’ll never be as good as a real paperback or hardback book. I love the feel of books in my hands and how they smell. And let’s not forget how you can have your very own library if you collect enough books. My goal in life is to have my own library. But of course ebooks are compact, light, and do give great convenience, but you won’t check me with them too often. $9.99 for a digital copy of a book? No thank you.

 

Awesome Book Alert!

Need something great to read? I hear I am Mercy by Mandi Lynn is pretty good, but I’ve also been told I’m biased so you should go check it out yourself and write a review on it so I know if you like it!

Watch the book trailer: https://www.youtube.com/watch?v=_YCrVcGt5BI

I am Mercy:

Imagine living every day, knowing your family doesn’t love you. Imagine living a life in a world that looks at you as a curse. In 14th century France Aida is accused of being a witch when the Black Death wipes through her village. Abandoned by her family she is surrounded by death and disease, but when a woman who may actually be a witch tells her how to cure the plague it may mean uncovering a dark magic. But if that means being able to save those you love, wouldn’t you do it? Even if they didn’t love you back?

 

I’m a Professional Writer?

Last week your guys heard me talk about my job a little bit and how I do a lot of non-fiction writing for it. In case you didn’t know I work as a marketing and PR intern at a large hospital in Massachusetts. I’ve been able to learn an endless amount of skills from this job, from marketing press releases, to just the ins and outs of working in a corporate world. Some of these skills I’ve even been able to incorporate into my novel marketing (it would be more helpful of course if I had a little more time to implement these skills).

 

Fiction VS. Non-Fiction Writing

Fiction or non-fiction? I’ve done both, but I’m definitely biased when it comes to fiction. I’ve written two novels (hopefully three someday) and although I write non-fiction on a weekly basis for my job, I don’t always enjoy. To me, non-fiction has more rules to follow and it always feels more uptight. I just love the free-flow of fiction and the endless possibilities. So I say fiction is my favorite genre to write in, but what’s yours?

Plotting Novels with OneNote

I love OneNote! It’s great for taking notes in class but also for plotting novels! Who knew? Use it to organize your note on your characters, chapters, and setting. This is only the tip of the iceberg for OneNote, so be sure to explore it thoroughly!

Explore OneNote now! https://www.onenote.com/

Access your OneDrive: https://onedrive.live.com/about/en-us/

 

My Year in 2016!

Is the year already over? It’s flow by!

To say the least this year has been amazing, and I feel like this video doesn’t give my year justice. Unfortuntley for me I took almost no video this year, so making this video was a little harder than it normally is. Regardless, I hope you all enjoy. See you in 2017!

See my past year wrap-up videos:
2015: https://www.youtube.com/watch?v=sdy1ju9wzhw
B=909691&U=1383173&M=67655&urllink=
2014: https://www.youtube.com/watch?v=CwfMSggakv0
2013: https://www.youtube.com/watch?v=lOgZDUb4D0A
2012: https://www.youtube.com/watch?v=d-CSjVFFtMg

Self-Publishing: Marketing

Marketing! It just sounds so…boring. But using social media it can be really fun! Using Facebook, Twitter, Instagram, and YouTube you can market for your novel without having to spend any money. And, let’s face it, free marketing is the best kind of marketing. So enter the social world and build a following!